Market Opportunity...

Consumers around the world are embracing new financial and payment instruments and services—such as Gift cards, electronic bill payment, electronic wallets—at a prolific rate. At the same time and fueled by the global penetration of mobile phones and the Internet, consumers are demanding fast access to and control over these instruments, wherever they are, whenever they like.

Most current solutions for processing payment transactions, providing service, and interacting with consumers fail to integrate or leverage the interconnectivity potential of all the new communication channels and devices utilized by consumers. While many institutions are harnessing the web, they have not fully taken advantage of the mobile phone as a cost effective primary data channel for reaching and empowering consumers.